OpenAI’s ChatGPT Health adds a HIPAA-compliant wrapper over its regular models but delivers no new technology and raises doubts about data use and fine-tuning. It feels like another marketing stunt as Big Tech probes the healthcare market without real change.

• ChatGPT Health is just a HIPAA-compliant wrapper on existing models—no new underlying technology despite the marketing push.
• OpenAI's promise not to "train" on patient data leaves open whether they still fine-tune on it behind closed doors, echoing 23andMe's fine-print bait-and-switch on DNA data.
• This fits a pattern: AI Consult was human-curated ChatGPT, HealthBench was just a dataset, and GPT-5's health story was retracted amid lawsuits—all flash, no substance.
• The real goal is likely market-testing healthcare economics to undercut purpose-built HIPAA-compliant competitors, using hype to gauge demand before committing.